On January 29, members of Skål International Prague were warmly welcomed at Pilsner Urquell: The Original Beer Experience Prague by its CEO, Lidija Kovarik, for an inspiring meeting combining hospitality, professional exchange, and meaningful discussion.

It was a delightful lunch and a great experience overall. The welcoming atmosphere and the team’s hospitality made the visit especially enjoyable. Beyond the culinary experience, the meeting offered valuable time for open conversations about the current situation in tourism, emerging trends, and the challenges and opportunities shaping the industry today.

The exchange of experiences, open dialogue, and international cooperation remain essential for building a resilient and innovative tourism sector. Meetings like this highlight the importance of strong professional networks and shared know-how within the travel and hospitality industry.

We sincerely thank Lidija Kovarik and the entire team at Pilsner Urquell: The Original Beer Experience Prague for hosting us, as well as all Skål members for the inspiring discussions and positive energy. Congratulations on everything achieved so far, and we wish continued success ahead. It is truly great to have such committed partners and members within Skål International Prague.